As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]
For many years, it has been known that content is king when it comes to the World Wide Web. People want useful, insightful and unique information. Given below are some of the reasons why this statement still holds true: People Want High Quality, Useful Information People use the internet to get information they are actively pursuing and they expect you to provide that information to them. The best way to connect with the target audience is by providing them the […]
Your niche market isn’t a static character you can depend on whenever you need someone to affirm how you’re doing very well. Customers have needs, and sometimes we might think we already have them all figured out. The thing is, just because we’ve done very well in starting our business doesn’t mean we can already sit back and be complacent about our online business.
LinkedIn is a social media tool. However, the purpose of LinkedIn is to bring professionals together and that can be a bit boring! But as a small business owner, does being on LinkedIn help your cause? Can you generate eyeballs that convert in solid sales with the help of LinkedIn? And if you can, how do you do it? Let’s find out.