SEO Hats: Why Black Doesn’t Cut it Anymore

SEO Hats: Why Black Doesn’t Cut it Anymore

There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their search engine optimization efforts. However, as with all free things, this also means that you’re never in full control of your website’s rankings. Google or any other web search engine can change the algorithms they use on their web robots to rank pages.

Latest SEO Trends

Latest SEO Trends

Almost anyone who’s got something to say today is getting involved over the Internet in a big way. The Internet offers a cost-effective channel to businesses to reach out to their target audience. But in order to take advantage of this channel, businesses also need to learn about search engine optimization or SEO so that they can spread the word far out globally

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