Tag Archives: SEO

In order for your business to have a professional presence online, you must seek the services of a web designer. Professional designers have the necessary skills to build industry standard websites that not only meet your business objectives but also launch your brands reputation online. However, to ensure this you need to hire a designer that is skillful and competent; otherwise, you will be throwing your heard earnt money down the drain. If you’re in the process of hiring a […]

Whether you’re a business owner, a blogger or an entrepreneur with an online store, simply having a website isn’t enough to guarantee success. The way in which it is designed will have a high effect on how much traffic and business it generates. There are certain design principles that need to be addressed in web page design in order for a website to become a valuable asset to you or your business. According to Econsultancy, 47% of people expect a […]

I’m sure you’ve come across the phrase “content is king”. This is something that I completely believe in and you should do so too. While having a website is all well and good, the one thing that will turn your website into a honey pot is its content. If there is one SEO factor that Google loves above all else, it’s content. If you’re not much of a wordsmith, then believe me – hiring a copywriter is one investment you’ll […]

Social networks have truly changed the way businesses approach marketing in many ways. Social networking can help a business gain insight on what people need or want, it can help business find potential leads and customers and of course, it can help a business gain more followers. These benefits have not gone unnoticed by many Australian businesses. In fact, according to quiip.com.au, 56% of large Australian businesses and 32% of medium Australian businesses have a social media presence. If you’re […]

As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]

Are you a new business owner looking to grow your business? If so, no doubt you’re planning on getting a website to help target customers and increase your revenues. However, simply having a website will not prove to be of much value. In order to attract visitors and convert to potential customers, your website needs to be visible on search engines. Not surprisingly, Google Australia is the #1 visited website in Australia, attracting around 2 million visitors in any given […]

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

Businesses today cannot deny the importance of internet marketing; it simply is one of the best ways to reach your target audience and convert more sales. However, there are many aspects to internet marketing, which, unfortunately many business owners are not aware of. To be a successful business today, you must make sure that you utilise internet marketing strategies to the best possible effect. I have been in the internet marketing business for a number of years now and as […]

If there is anything constant in the world of SEO, it is change. 2015 SEO trends saw increasing focus on the mobile experience and responsive web design. While this trend is continuing in 2016, there are many other things to look forward to. As a business, you must ensure that you are aware with what’s happening in the world of SEO, so that your marketing efforts are not put to waste. Being the director of a firm specialising in SEO […]

Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

Search Engine Optimisation (SEO) is vital for every business. Regardless of whether you have been running a business for years, or you are just planning to start one, the online presentation of your business through the means of a website is something you have to give serious consideration. The success of your website will depend on several things, and one of the most crucial is optimisation. As the expert in this particular field and with many years of experience, I […]

The Difference between SEO and SEM

Some of the best-known techniques used for the promotion of websites are SEO and SEM. Both are vital for the success of a website. Search Engine Optimisation started being used in 1997, while SEM is a newer technique, which was coined by Danny Sullivan, co-founder of Search Engine Land in 2001. One of the questions my clients frequently ask me is “What’s the difference between these two techniques?” I think that the best way to understand the difference is by […]

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