If you just recently had your website designed and launched online, I am sure you’ve heard about search engines and their importance in driving traffic to your website. A search engine is a program or a web-based tool used to search information, documents, or websites on the World Wide Web. If that sounds a bit technical for you, popular examples are Yahoo! and Google. These are what online users utilize when they search for specific data online. Search Engine Optimisation […]
PPC is one of the most effective ways to get almost instant traffic to a website. Visit Google AdWords to set your account up now. After setting up your PPC account, learn to display your ad on Google’s SERPs or search engine result pages for the keywords you have bid on and that are of importance to your website.
One of the hottest and heavily debated topics in the search and SEO industry is the significance of URL structure for SEO. There are two different views on this. One group believes that by placing keywords in the URL, the SEO process gets enhanced. These SEO experts believe that a web page without keywords based URL just won’t rank well.
With the pressure being on webmaster to improve the pagerank of their websites, link building has become an integral part of a website’s SEO campaign. When you ask a quality website that has a theme similar to yours or same as yours to allow you to link (connect) to it, you are building a link. If the website agrees to your request and asks you for permission to link to your website as well, you are exchanging a link.