Design matters. Although content remains to be king, a viewer will not be able to access the site’s content if its overall design is not adequate. To put it simply: while content is reason why visitors come back for more, the website design keeps them from immediately leaving. The overall structure of the website should work hand in hand with content in order to convey its message to the right visitors.
Online businesses should gather web statistics to track essential information about the way visitors interact with the website. With Google Analytics (GA) you can generate detailed statistics about the performance of your website, allowing you to take full control of your website and remedy what needs to be corrected. Learn how to measure traffic to your website in order to determine whether or not you are generating sales and employ its corresponding corrective tactics.