These days, social media integration is a must—so much so that even news sites, for instance, use Facebook or Twitter as an extension of their operations. Social media networks such as Facebook and Twitter get millions of views per days—and those who use these networks spend hours on their profiles. Basically, you want to be where the eyeballs are.
The main point, really, is to recognize that the Internet is made up of social networking communities who are here to share information with one another. While this sharing culture is the perfect setting for online shops wishing to announce their main events, someone has to draw the line. When is store visibility a positive thing, and when does it turn into a nuisance?