Those who were so used to brick-and-mortar stores might be a bit uneasy about putting their businesses online. While most of these websites are just complementary storefronts to their actual offline store, they still worry, and the really traditional ones won’t ever consider putting up online stores without the brick-and-mortar one.
Your niche market isn’t a static character you can depend on whenever you need someone to affirm how you’re doing very well. Customers have needs, and sometimes we might think we already have them all figured out. The thing is, just because we’ve done very well in starting our business doesn’t mean we can already sit back and be complacent about our online business.