One of the hottest and heavily debated topics in the search and SEO industry is the significance of URL structure for SEO. There are two different views on this. One group believes that by placing keywords in the URL, the SEO process gets enhanced. These SEO experts believe that a web page without keywords based URL just won’t rank well.
Small businesses can greatly benefit from using local search for website marketing purposes. Localised search is significantly more effective for businesses that have a local customer bases, as they help getting bigger amount of exposure in and around the neighbourhood as compared with global search.