Google+ is a relatively new social media platform but is definitely getting the attention of large and small businesses today. It makes it easy for companies to reach out to their fans, clients and customers and to interact with them. Creating a business page on Google+ is easy. Here’s how: Creating Your Account on Google+ Log into Google with your business information and click on Google+. Point the browser to the Create option; select the organisation type from the categories […]
The internet had already taken the edge over television and print ads as the largest advertising platform. Unfortunately, some people don’t know how to utilise the internet for growing their business. Now let’s define the difference between social media networking and social media marketing to hint you on how you can utilise each of them to increase your sales.
Small businesses need as much exposure as possible, and no matter how egoistic and aggressive it may seem, creating fan pages through social networking websites is always a good idea. Creating these pages is easy. You only have to choose an attractive profile photo, prepare all the necessary information about your store, and create handy discussion threads and a list of announcements.
Small businesses can greatly benefit from using local search for website marketing purposes. Localised search is significantly more effective for businesses that have a local customer bases, as they help getting bigger amount of exposure in and around the neighbourhood as compared with global search.