When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, the marketing flavors have changed. From banners and e-newsletters, we now have social networking pages, otherwise known as “Fan Pages” doing what e-newsletters used to do.
Google social search is new method of searching a person’s social media network to give him personalized search results. For example, if you are searching for a used car and your friend or colleague on Twitter, Facebook, or a LinkedIn, among others, has one to sell or say something about it, you’ll be able to see a link to that post in your search results along with its summary.
With the pressure being on webmaster to improve the pagerank of their websites, link building has become an integral part of a website’s SEO campaign. When you ask a quality website that has a theme similar to yours or same as yours to allow you to link (connect) to it, you are building a link. If the website agrees to your request and asks you for permission to link to your website as well, you are exchanging a link.