A successful newsletter campaign can definitely provide great conversion rates and higher sales while elevating your brand. It is important to ensure that you use every tool and trick available to create a successful newsletter campaign. Here’s how: Use All the Data You Have Wisely Once you have all the data of your subscribers, try to break it down into various groups. Create specific lists and then personalise your newsletters based on the characteristics of this group. Personalize As Much […]
Normally, I don’t read newsletters but one newsletter caught my attention. It was beautifully designed, not too many colours, and the content was subtle but relevant. The only thing is bold was “Free IPod Stand”. I came to know later on that the company that sent the newsletter had sold more IPods in one month than they had done in the previous quarter.