There are no canonized rules for website design. Most of the time, it’s really all about keeping up with trends, and being very sensitive to your website visitor’s needs. Aside from the aesthetic factors of web design, efficient coding skills also come into play. This is why it’s very important for all web designers to keep these resources on hand.
As a webmaster, your primary endeavor will surely be to rank highly on Google. Google is the world’s most popular search engine and when people have to look for information on the Internet, they will mechanically type google.com in their browser address box. That is the reason why you must know the way Google works. This really helps you improve your website’s Google rankings, which means more traffic and hence better business to you.