If there’s anything the online entrepreneur should learn, it’s the fact that the Internet is a sharing community before it’s a commercial one. People won’t waste time downloading a video that’s too obviously an advertisement for a product. When they do, it’s because the product is well-known and the video is cute or funny.
Let the copyright wars begin. Since the internet has started promulgating digital versions of what should have been copyrighted materials, all hell has broken loose. Artists, writers, singers, etc. claim to have lost more than half of their usual revenue because their goods are being distributed, digitally online. While some file-sharing programs are facing lawsuits today, there are others who ingeniously dodged the legal case. Now, how does an online entrepreneur stand in the midst of the tension between online […]