People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, anyway? There are actually a few things brick-and-mortar shops can teach us when it comes to getting the top ranks in search engines.
Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.
A search engine crawler is also sometimes referred to as a web crawler. This is a program which is used to scour the entirety of the World Wide Web or the Internet. It also has rather apt bug-like names including ants, web spiders, web skutters, web robots, bots, and automatic indexers. When people refer to the process of indexing web pages, though, they call it “spidering” or “web crawling”. Search engines run on these spidering or web crawling methods to update their indexes.