Search Engine Crawlers and Human Eyes: Which One Should You Please?

Search Engine Crawlers and Human Eyes: Which One Should You Please?

Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their search engine optimization efforts. However, as with all free things, this also means that you’re never in full control of your website’s rankings. Google or any other web search engine can change the algorithms they use on their web robots to rank pages.

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