There are so many things that you need to keep in mind when designing your website. You will need to seriously consider your target audience, the brand that you’re trying to build, and then of course, there are the search engines. This whole process can be compared to constructing a new building. In order to succeed, it is important that you have a solid foundation and that you have specific goals in mind even before you make a start.
Here’s a guide for successful web design:
Identify your website’s hot zones. By this, I mean knowing the parts of your page that are proven to capture your visitors’ attention. These are the designated areas where the most important messages should be placed (such as your call to actions, information about your products or service, etc.) to quickly get the response that you desire.
Think of your target audience. Before you even think about search engines, you need to first consider your audience. This being the people that you want as clients or customers. In order to make that happen, the websites must relate to them and display a clear and precise message that will provide them with what they’re looking. Making your website easy to navigate is more important than making it look super flashy or cool.
Have clear and prominent ‘Call to Action’. Each page should include an action. Whether you want your visitor to sign up to your newsletters, like your Facebook page, or buy the products that you sell, it is important to tell them exactly what you want them to do. Your ‘call to action’ must be placed on your website’s hot zones. Consider the internal pages as being just as important as your home page. Not all visitors will enter your website on the home page so if they’re entering your website via a blog post or product page found in search results you’ll need to ensure your internal pages are just as attractive and contain a ‘call to action’ to direct them to the important pages of the website – this will help reduce your bounce rate.
When it comes to successful website design, I’d like to think I’ve designed more than a few over the last 15 years in which I’ve been a web designer. I understand the importance of attractive web design, and more importantly utilising the hot zones of a website to work for your business.
I’m committed to giving you nothing but the best. Call me today on (07) 55 687 515 or email me at firstname.lastname@example.org to understand how my services can not only enhance the appearance of your website, but reduce your bounce rate and create more business.