Everyone who has a website would know the importance of having a call to action. Without a great call to action, it wouldn’t be possible to motivate visitors to take the next step or to get in touch with you. Given below are a few important tips to ensure that your call to action will lead to a sale or conversion:
Keep Your Call to Action Simple
When it comes to the internet, people prefer things simple. Your call to action would generate results if it is simple to understand. Use fewer words and ensure that the offer is clear. Avoid special rules or conditions and don’t make it difficult for the people to complete the suggested action since people wouldn’t have the patience to go through with it.
Make the Call to Action Obvious
Call to action must be visible and noticeable and not buried at the bottom of your page. Be obvious, upfront and clear. If it is obvious, it will attract the attention of more visitors and get them to complete the action.
Make Your Call to Action Valuable
People would be motivated to act if what you offer them is worth it. Take the time to understand what your target customers find the most valuable and offer them just that. Your call to action can include a great gift, a good discount, special offer etc. If they find the offer compelling, they will take the time to complete the action and purchase your product.
If you are wondering how to make this happen, the first step in the process would be to contact Ignition Media. We can create custom made CMS websites with effective call to action that will provide you with more conversions, leads and sales!