The success of an email newsletter campaign depends on several factors especially because email receivers or customers are now more wary related to high spam content being emailed. If you are planning to run an email newsletter campaign then there are certain aspects that need to be considered. Here are some tips:
Tip#1: Focus on the content. You need to ensure that the newsletter content is in sync with what you are promoting on your website. If your website is related to travel itineraries or Australia travel packages then your newsletter should contain similar content or information on the same. It is very important that your customer relates the newsletter to your website. Secondly, provide the basic information with a link to your website. The customer will have to click on the link to get access to detailed information.
Tip#2: Saleable Content: You need to present your content or copy in such a way that it doesn’t talk about sales all the time and yet it will prompt your customer to click on the “Buy Now” button.
Tip#3: Fresh ideas: Create newsletters in such a way that each newsletter goes to the customer with a fresh idea or fresh content. This is very important for making the newsletter campaign a success. If you keep repackaging the same content like a lot of people do then there is a high probability that the campaign will run out of steam within a few months. If you are looking for long-term relationship with a customer then think fresh!
Tip#4: Offer gifts and coupons: Whether you are sending emailers to new customers or old customers; make it a point to send discounted coupons with your newsletter. This will make the customer feel important and will boost sales as well. You can even market free gifts with specific products.
The more customer-centric your newsletters are, the higher the probability of success.