Website Design Tips


  • When creating a new design for an old site, it’s essential to keep every file extension the same as before… eg: (old) http://www. (new) alternatively, you can place a 301 redirect on the server.
  • Try not to use dynamic pages (the URL contains a “?” character) as not all search engines will be able to spider your site. Html is still the best format for a website.
  • Do not use “&id=” as a parameter in your URLs are these are not indexed by search engines
  • Make sure that every page of your site can be reached from at least one text link within your site. You may wish to add a sitemap for this reason.
  • Do not have more than 100 links on a page


  • Keep text as text. Do not add it as an image
  • Do not make every page a Photo Gallery. Content is King and search engines rely on the text place on a page. Have the information on each page be relevant to that page. An information-rich site that reads easily and is useful to the user is best.
  • Text content should out weight the html content.
  • Each page should contain H tags where appropriate (H1, H2, H3, H4, H5 etc)


  • Do not have navigation in flash unless you will add a text navigation to the page also.
  • If a drop down menu is required, use css for your navigation and not JavaScript.


  • Stay away from heavy: flash, java, java script. (Leave flash to a minimal and call all script from the header of your html document if required.)
  • Do not design a site so that every page opens in a new window
  • Design a home page that allows text to be freely added for optimization. This is the most important page of your website
  • Do not use font tags, use a cascading style sheet (css) for all formatting
  • Do NOT use frames
  • Keep all file sizes to a minimum. Speed is the most important thing with a website. If it takes longer than 3-4seconds per page, it’s too heavy. You’ll lose 10% of your audience for every second a page takes to download
  • Keep your pages size under 15k if you can. The smaller the better.

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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