RSS is most commonly referred to as Real Simple Syndication or Rich Site Summary. This is basically a type of web feed format that is used primarily for publishing updated content or other work in a single standardized format. RSS is most commonly used for updating news headlines, blog posts, video uploads, audio uploads etc. Internet visitors can access RSS feeds and read them with the help of an RSS reader also known as aggregator.
One of the most important aspects of RSS is that it simplifies and streamlines communication between a business and its customers or a website and the readers. If you own a website and want higher visibility and more attention, then using RSS feeds can be quite beneficial in the long run. The typical RSS feed will consist of content summaries or news headlines. Content summaries will be highly beneficial for your website as readers can download RSS feeds directly from your website and get the right and relevant information.
RSS is actually one of the best supplemental communication tool or method. If you want to install the capability of offering RSS feeds then ensure that your website has a content management system (CMS). A CMS will help you to implement content feeds on different pages of your website with ease. If your website doesn’t have CMS then you will have two options:
- Use the server side approach: It depends largely on the type of technology used on the server
RSS feeds have a long-term benefit because it is content driven. Hence using them for sharing company information or any other detail with online visitors will definitely increase online brand visibility and awareness.