How Adding a Video to Your Site Can Help to Sell Your Product/Service

Having a website rich with quality content is a sure way to attract visitors and increase your profitability in the process. Besides using the right keywords and creating a quality content, adding videos to your website pages also comes with numerous benefits.

Stimulates a Pleasant Visual Experience

Internet users can’t stand reading long texts and jumping between pages. Remember, website visitors know exactly what they want from your site and want to obtain it the easiest way possible. This is where videos play an essential role in your site. Besides, most of us would rather “see” something than “read” something, right?

Provides Solid Evidence

Not only does video provide pleasant visual experience to your visitors, it also provides solid evidence that your products and services really exist. By using videos, you can simply and directly show your customers how your products operate, provide tutorials, and highlight your promotions. You can even post testimonial videos from your satisfied clients as a proof of product quality and client satisfaction.  Simply put, videos clearly communicate the products and services you are offering whilst you build trust and confidence from the viewers.

Demonstrates Professionalism

If you are posting a high-quality video on your website, it can represent your company’s professionalism and values therefore taking your business to a higher level. Video advertising, like what we see on television, has always been effective in communicating to the viewers. So when videos are added to your website, it becomes much easier and more effective for you to convey your message or educate potential customers about the products or services you are offering. Videos are particularly useful for websites offering tutorials.

Improve Search Engine Ranking

When it comes to incorporating a video to a website, there are certain rules to follow for video search engine optimisation. The title, tags and description should contain the main keywords of your site to give the spiders relevant information to crawl. With the right video SEO knowledge, your video can drive huge traffic to your site and eventually increase your sales.

Videos with keywords-rich descriptions can help boost your visibility in the search engines. If you don’t know how to perform keyword analysis yourself, people will not be able to find your video online.  But don’t despair. Contact Ignition Media if you want to make sure that search engines will be able to locate your video.

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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